The social networking site has several advertising formats. Regardless, VK stays unique concerning its advertising and marketing. Like Facebook, it has group pages, events, personal profiles, and video-viewing options. VKontakte shares some similarities with Facebook–including its logo color and app features. It has a 58 percent top-of-mind rate and 85 percent awareness rate. The platform’s primary audience included users in Russia, who made up about 80 percent of its entire user base.Ĭonsidering the age bracket, its audience falls between 25-44 years and includes active, paying users.VK’s well-defined target audience placed it as the social app with the largest top-of-mind rate in Russia. Having a clear target audience is integral to successful marketing. It amassed about one million users in one year– and grew its user base by 10x in the next. VKontakte (meaning “in touch”) is a social networking app that was lauched in 2006. The next app the Durov brothers built gained more ground - Vkontakte. The Birth of VKontakte (VK): the Russian Model of Facebook In university, they developed their first set of projects that focused on academia for the college community. At age 11, Pavel Durov built coding games compatible with IBM PC XT. The Russian brothers had executed several technical projects before the advent of Telegram. The story leading up to its development involves two experienced programmers: Pavel and Nikolai Durov. Telegram is a global freemium, cloud-based, and cross-platform messaging application.
What’s Telegram–A Backstory of the Multi-billion Dollar Messaging App You may ask, “how does telegram make money to sustain its operations via a freemium platform?” Let’s dive in to find out. Telegram is a freemium app that supports cloud-based and cross-platform messaging services worldwide.
Yet, it has scaled to be amongst the best social messaging apps. It’s stunning to realize that this platform doesn’t generate profit. However, one platform stands out from the multi-billion dollar mobile ad empire. This massive customer base is a valuable avenue for advertisement. In 2021, there were over 3 billion mobile messaging app users. People can instantly exchange images, videos, audio, and document files.This growing list of personalized communication services attracts people globally. Today, mobile messaging apps allow us to share more than just block texts. This served as a building block for innovative instant messaging applications. On December 3, 1993, history recorded the first text sent as a short messaging service (SMS). Mobile text empowers communication without the sender and receiver being physically within reach.
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